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Statistical Language - What are Variables?
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A variable is any characteristics, number, or quantity that can be measured or counted. A variable may also be called a data item. Age, sex, business income and expenses, country of birth, capital expenditure, class grades, eye colour and vehicle type are examples of variables. It is called a variable because the value may vary between data units in a population, and may change in value over time. There are different ways variables can be described according to the ways they can be studied, measured, and presented.

Statistics and Probability
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Australian Bureau of Statistics
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