This is a free textbook offered by Saylor Foundation. The Basics of General, Organic, and Biological Chemistry by David W. Ball, John W. Hill, and Rhonda J. Scott is a new textbook offering for the one-semester GOB Chemistry course. The authors designed this book from the ground up to meet the needs of a one-semester course. It is 20 chapters in length and approximately 350-400 pages; just the right breadth and depth for instructors to teach and students to grasp. In addition, The Basics of General, Organic, and Biological Chemistry is written not by one chemist, but THREE chemistry professors with specific, complimentary research and teaching areas. David W. Ball’s specialty is physical chemistry, John W. Hill’s is organic chemistry, and finally, Rhonda J. Scott’s background is in enzyme and peptide chemistry. These three authors have the expertise to identify and present only the most important material for students to learn in the GOB Chemistry course.

This books lays the foundation for prospective teachers to learn about various teaching methodologies and covers material typically found in many teacher training programs. Chapters in the text can be assigned either from beginning to end, as with a conventional printed book, or they can be selected in some other sequence to meet the needs of particular students or classes. In general the first half of the book focuses on broader questions and principles taken from psychology per se, and the second half focuses on somewhat more practical issues of teaching. But the division between “theory” and “practice” is only approximate; all parts of the book draw on research, theory, and practical wisdom wherever appropriate. Chapter 2 is about learning theory, and Chapter 3 is about development; but as we point out, these topics overlap with each other as well as with the concerns of daily teaching. Chapter 4 is about several forms of student diversity (what might be called individual differences in another context), and Chapter 5 is about one form of diversity that has become prominent in schools recently—students with disabilities. Chapter 6 is about motivation, a topic that is heavily studied by psychological researchers, but that also poses perennial challenges to classroom teachers.

The overall goal of the authors with General Chemistry: Principles, Patterns, and Applications was to produce a text that introduces the students to the relevance and excitement of chemistry.Although much of first-year chemistry is taught as a service course, Bruce and Patricia feel there is no reason that the intrinsic excitement and potential of chemistry cannot be the focal point of the text and the course. So, they emphasize the positive aspects of chemistry and its relationship to studentsŐ lives, which requires bringing in applications early and often. In addition, the authors feel that many first year chemistry students have an enthusiasm for biologically and medically relevant topics, so they use an integrated approach in their text that includes explicit discussions of biological and environmental applications of chemistry.

The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts ofmarketing and competitive strategy. Over the course of time, the 3-Circle model has beensuccessfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame.

This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.

Introduction to the Law of Property, Estate Planning and Insurance is an up-to-date textbook that covers legal issues that students must understand relating to real estate (an especially important business asset), as well as estate planning and insurance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

David W. Ball of Cleveland State University brings his new survey of general chemistry text, Introductory Chemistry, to the market with a fresh theme that will be sure to hold student interest: "Chemistry is Everywhere." Introductory Chemistry is intended for a one-semester introductory or preparatory chemistry course. Throughout the chapters, David presents two features that reinforce the theme of the textbook, that chemistry is everywhere.The first is the boxed feature titled, appropriately, “Chemistry is Everywhere”. This feature takes a topic of the chapter and demonstrates how this topic shows up in everyday life. In the introductory chapter, “Chemistry is Everywhere” focuses on the personal hygiene products that students may use every morning: toothpaste, soap, shampoo among others. These products are chemicals, aren’t they? This book explores some of the chemical reactions like the ones that give students clean and healthy teeth, and shiny hair. This feature makes it clear to students that chemistry is, indeed, everywhere, and it will promote student retention in what is sometimes considered an intimidating course.The second boxed feature focuses on chemistry that students likely indulge in every day: eating and drinking. In the “Food and Drink App”, David discusses how the chemistry of the chapter applies to things that students eat and drink every day. Carbonated beverages depend on the behavior of gases, foods contain acids and bases, and everyone actually eats certain rocks. (Yikes!) Cooking, eating, drinking, metabolism – all chemical processes students are involved with all the time. These features allow students to see the things we interact with every day in a new light – as chemistry.Just like many of the one-semester chemistry books you may be used to, each section in David Ball's <="" em=""> starts with one or more Learning Objectives, which list the main points of the section. Each section ends with Key Takeaways, which are reviews of the main points of the section. Each chapter is full of examples to illustrate the key points of the materials, and each example is followed with a similar “Test Yourself” exercise to see if the student understands the concept. Each section ends with its own set of paired exercises to practice the material from that section, and each chapter ends with a section of “Additional Exercises” that are more challenging or require multiple steps or skills to answer.David took the time to treat mathematical problems in Introductory Chemistry one of two ways, either as a conversion-factor problem or as a formula problem. David believes having two basic mathematical approaches (converting and formulas) allows the text to focus on the logic of the approach and not tricks or shortcuts; which speaks to the final point about Introductory Chemistry.You'll notice that David took no shortcuts with the material in this text, his inviting writing style, concise approach, consistent presentation, and interesting pedagogy have given it some of the best peer reviews we've seen at Flat World. So, order a desk copy or dive in now to see for yourself.

Launch! Advertising and Promotion in Real Time is the first free, open source text for advertising and marketing classes. A new alternative to introductory texts that can cost into three figures and provide information that is extraneous or outdated, Launch! offers a basic text at no cost to students. Instead, we generate revenue through individually priced materials such as discretionary hard copies of the text (for those of you who still like to mark up your book the old-fashioned way), study guides, podcasts and streaming interviews (à la iTunes), user-generated content, advertising sales, and corporate sponsorship. There’s something else that’s really unique and cool about Launch! Welcome to the first advertising textbook written in partnership with a real-life advertising agency. It’s fine to talk about ad campaigns from the past, but we’d rather hear about one from the horse’s mouth—while it’s still happening. We’re going to teach you about the ad biz the way you’ll learn it if you choose to make it your career (and we hope you do). None of that shiny, happy, “talking heads” stuff; we’re going to take the gloves off and show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day. Prepare to Launch!

This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.

Law of Commercial Transactions is an up-to-date textbook that covers legal issues that students who engage in commercial transactions must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Legal Aspects of Corporate Management and Finance is an up-to-date textbook that covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.

What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward “sustainable development” has caused many firms to adopt policies and practices that reflect what is sometimes called a “sustainable business” or “triple bottom line” approach. “Triple bottom line” refers to the demonstration of strong performance across economic, social, and environmental indicators. Those measures serve as indicators of fiduciary responsibility to a growing set of concerned investors and therefore can help ensure access to capital. They also enable innovators to lower costs, create strategic differentiation, reduce risk, and position themselves for competitive advantage over rivals less attuned to trends.

The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, and Sustainability, Innovation, and Entrepreneurship explores this evolution; its necessity, its implications and its progression.