What to speak about? How to find a topic? Does the topic have the appropriate scope? Being stuck, not knowing what to talk about? How to move from general purpose to specific purpose and a thesis statement? These are key questions speakers must answer as they prepare for a presentation. First, determining general purpose: Is the goal to inform, to persuade or to entertain. Next, the section discusses how to broaden the topic or narrow the topic down to meet speaking constraints. Finally, it suggests tools to help to come up with topic ideas for topics. Once a topic is selected, the speaker must determine their specific purpose and central idea.
Communication, Public Relations, Speaking and Listening