The oral tradition is one of the oldest known to humankind. We learned to talk as small children. Much like walking, we tend to just do it and not think about how we do it. We use language daily to express feelings, achieve our goals, and to share information. This section explores the important role “oral language,” or verbal communication, plays in that process. How do we create meaning? How does written language differ from oral language? How can we use language effectively? How do we make our language appropriate, vivid, inclusive and familiar to our audience? Finally, this chapter explores the six elements of language: clarity, economy, obscenity, obscurity, power and variety. Do not just talk, make your words count!
Communication, Public Relations, Speaking and Listening