The Principles of Microeconomics course was developed through the Ohio Department of Higher Education OER Innovation Grant. This work was completed and the course was posted in December 2019. The course is part of the Ohio Transfer Assurance Guides and is also named OSS004. For more information about credit transfer between Ohio colleges and universities, please visit: www.ohiohighered.org/transfer.Content ContributorsKen Fah                                             Ohio Dominican UniversityJohn Fiske                                         Ohio Dominican UniversityJoe Nowakowski                                Muskingum UniversityLibrarianNathan Wolfe                                     Kenyon CollegeReview TeamMolly Cooper                                     Ohio State University Subbu Kumarappan                          Ohio State University ATI 

This lesson discusses why and how consumers make certain choices.  Based on standard neoclassical theory, students are introduced to the concept of utility, budget constraints, and indifference curves.  Given market prices and utility information, students will understand the implicit thought processes that lead to total utility maximization.  In cases when individual behaviors do not adhere to the predictions of standard economic theory, the lesson employs behavioral economics to explain how and when consumer choices might be different under certain conditions including limited information, psychological pricing, bounded rationality, nudges, and loss aversion. 

In this topic, students will be introduced to the concept of elasticity.  They’ll learn about price elasticity of demand and price elasticity of supply, about their determinants and how to calculate it.  They’ll be introduced to some applications of price elasticity.  They’ll also learn about two other important elasticity measures, cross-price elasticity and income elasticity.  

This topic introduces key concepts that form the foundation of much of microeconomic analysis. The material ranges from a discussion of model-building as a way to simplify complex relationships among economic variables to definitions and descriptions of key concepts such as scarcity, efficiency and inefficiency, opportunity cost, comparative advantage and the gains from trade.