Description

Overview:

By the end of this section, you will be able to:

Define attitude
Describe how people’s attitudes are internally changed through cognitive dissonance
Explain how people’s attitudes are externally changed through persuasion
Describe the peripheral and central routes to persuasion

Subject:

Social Science

Material Type:

Module

Provider:

Rice University

Provider Set:

OpenStax College

Date Added:

06/20/2018