Unrestricted Use
CC BY
- Subject:
- Social Science
- Material Type:
- Full Course
- Provider:
- Rice University
- Provider Set:
- OpenStax College
- Date Added:
- 02/14/2014
By the end of this section, you will be able to:
Define attitude
Describe how people’s attitudes are internally changed through cognitive dissonance
Explain how people’s attitudes are externally changed through persuasion
Describe the peripheral and central routes to persuasion