One of the keys to successful public speaking is being audience-centered. Always asking the question: What’s in it for them? Thoughtful audience analysis allows the speaker to adapt all presentations to the needs of their specific audience and situation. Audience analysis is categorized into three types: demographic, psychographic and situational analysis. Demographic analysis addresses who your audience is in terms of age, race, religion, education, income, occupation and group affiliation. Psychographic analysis explores an audience’s attitudes toward the speaker and topic. Situation analysis focuses on the physical environment in which you will be presenting and why the audiences attend. The section further explores tools for gathering audience analysis information by using existing databases, direct observation, interviews, surveys or focus groups. Without audience analysis you’re just talking. ith audience analysis, you are speaking with a purpose, which makes a great difference on the impact of your message.
Communication, Public Relations, Speaking and Listening