The Public Speaking course was developed through the Ohio Department of Higher Education OER Innovation Grant. This work was completed and the course was posted in September 2019. The course is part of the Ohio Transfer Assurance Guides and is also named OCM013. For more information about credit transfer between Ohio colleges and universities, please visit: www.ohiohighered.org/transfer.Team LeadJessica Papajcik                                Stark State College   Content ContributorsJames Jarc                                        Central Ohio Technical CollegeJanny Nauman                                  North Central State CollegeCarrie Tomko                                     University of Akron LibrarianAllen Reichert                                   Otterbein UniversityReview TeamLaura Garcia                                     Washington State Community CollegeJasmine Roberts                               Ohio State University

One of the keys to successful public speaking is being audience-centered.   Always asking the question: What’s in it for them?  Thoughtful audience analysis allows the speaker to adapt all presentations to the needs of their specific audience and situation.  Audience analysis is categorized into three types: demographic, psychographic and situational analysis.  Demographic analysis addresses who your audience is in terms of age, race, religion, education, income, occupation and group affiliation.  Psychographic analysis explores an audience’s attitudes toward the speaker and topic. Situation analysis focuses on the physical environment in which you will be presenting and why the audiences attend. The section further explores tools for gathering audience analysis information by using existing databases, direct observation, interviews, surveys or focus groups.  Without audience analysis you’re just talking. ith audience analysis, you are speaking with a purpose, which makes a great difference on the impact of your message.