Understanding persuasion and persuasive speaking can be challenging. Persuasive speeches typically center on questions of fact, value, or policy and involve changing your audience's attitudes, values, or beliefs. Your success as a persuasive speaker depends on your ability to adapt messages to your audience. This section explores the complexity of persuasion, the different types of persuasive speeches, the common organizational patterns used in persuasive speaking, as well as how to construct a persuasive speech.
Communication, Public Relations, Speaking and Listening