This book is designed for upper year undergraduate students and graduate students studying fundamental entrepreneurship concepts.

The Introduction to Sociology Course was developed through the Ohio Department of Higher Education OER Innovation Grant. This work was completed and the course was posted in September 2018. The course is part of the Ohio Transfer Module and is also named OSS021. For more information about credit transfer between Ohio colleges and universities, please visit: www.ohiohighered.org/transfer.Team LeadIrene Petten                                                Columbus State Community CollegeContent Contributors Dee Malcuit                                                 Clark State Community CollegeKwaku Oboso-Mensah                               Lorain County Community CollegeAnjel Stough-Hunter                                   Ohio Dominican UniversityLibrarianSherri Saines                                              Ohio UniversityReview TeamEric Jorrey                                                 Central Ohio Technical College 

OER Text materialCultural ChangeChapter 3, subsection 3.3. The concepts of innovation, discovery, and invention are used to explain cultural change. An innovation refers to an object or concept’s initial appearance in society—it is innovative because it is markedly new. There are two types of innovation: discovery and invention. Discoveries make known previously unknown but existing aspects of reality. Inventions result when something new is formed from existing objects or concepts—when things are put together in an entirely new manner.

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

By the end of this section, you will be able to:

Identify the role of labor productivity in promoting economic growth
Analyze the sources of economic growth using the aggregate production function
Measure an economy’s rate of productivity growth
Evaluate the power of sustained growth

This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.

What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward “sustainable development” has caused many firms to adopt policies and practices that reflect what is sometimes called a “sustainable business” or “triple bottom line” approach. “Triple bottom line” refers to the demonstration of strong performance across economic, social, and environmental indicators. Those measures serve as indicators of fiduciary responsibility to a growing set of concerned investors and therefore can help ensure access to capital. They also enable innovators to lower costs, create strategic differentiation, reduce risk, and position themselves for competitive advantage over rivals less attuned to trends.

The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, and Sustainability, Innovation, and Entrepreneurship explores this evolution; its necessity, its implications and its progression.